Established in 2010 by the president of FILA Gene Yoon, the FILA Foundation Museum aims to share and preserve the history of the brand. It has been a member of Museimpresa (the Italian Association of Business Archives and Museums) since 2014. We promote business culture with a focus on fashion and industrial history and integrate new technologies to engage audiences with immersive experiences. We are a unique institution that acts as both an archive and a museum. We work towards the preservation, research, exhibition and innovation of our valuable legacy for the general public. Founded in 2012, the museum offers a continually evolving experience, allowing visitors to explore the entire history of FILA, from its birth to the present day. The exhibition is housed in over ten hands-on and visual rooms. Together, they narrate more than one hundred years of history. Learn about the first factories, the evolution of FILA’s iconic logo, and the clothes that were part of great sporting moments. As part of this fascinating story, you will also discover the pivotal role played by Pierluigi Rolando, the talented designer of the FILA collections. The name behind iconic garments such as the famous Borg polo shirt, the pioneering AQUA TIME swimsuits and the renowned FILA SPORT line, Rolando left an indelible mark on the brand’s history. We invite you to visit us Monday through Friday, 9 am to 1 pm and 2 pm to 6 pm. Admission to the museum is free, subject to online reservation. You can find us at Via Seminari 4/A, Biella, Italy. Don’t miss the opportunity to immerse yourself in the history of one of the world’s most beloved and iconic brands. We look forward to seeing you!